Iconic French wine brand Luc Belaire has announced the award-winning, multi-platinum selling recording artist Diamond Platnumz as its latest official ambassador.

Hailing from Tanzania, but with a global fan base, Diamond is the latest high-profile talent to join the Belaire family alongside titans such as superstar DJs Steve Aoki and DJ Khaled, hip hop stars Rick Ross, French Montana and Post Malone, and Colombian pop star Maluma. Belaire has always pushed the boundaries of contemporary culture through creative collaborations and partnerships, and so Diamond joins a network of more than 200 global Belaire ambassadors, ranging from musicians, to artists, to championship-winning athletes.

Diamond Platnumz

Diamond Platnumz

As one of Africa’s biggest artists, Diamond has huge consumer influence, and he will be promoting Belaire’s full range of wines, including the top-selling Belaire Rosé, elegant Belaire Luxe and newlyreleased Belaire Gold.

Of his new role, Diamond has stated,

“Belaire is not only a great drink, it’s a brand with a powerful message, a brand who champions talent, ambition, work ethic and self-made success. I’m looking forward to breaking conventions and getting the party started! So first, let’s pop some bottles!”

Brett Berish, CEO of Sovereign Brands, owners of Luc Belaire, states,

“Diamond’s astronomical popularity means he is well-placed to spread the Belaire love! We are looking forward to introducing Belaire to new audiences across Africa and beyond, working together to amplify our iconic image and message.”

Fans can expect to see Belaire alongside Diamond on the global stage, celebrating self-made success.