Well, you know about TVC, the international celebrities pay TV channel that has been here for years. Forget about that Dstv-aired channel, now a new local TVC is here with us – TV Cosmopolitan.
On Friday, TV Cosmopolitan, a showbiz bias television was launched in Nairobi in a red-carpet celebrity’s affair that featured the who-is-who in the showbiz fraternity.
The glitzy ceremony held in Nairobi’s leafy suburbs of Lavington saw major partners and advertising and marketing companies join in in what could turn out to be a phenomenal showbiz TV revolution.
Headed by former Music Corporate Society of Kenya (MCSK) CEO, the new station is expected to start airing local music shows, films, drama series, dance shows, runway fashion shows, modelling events and sports acts, among them the popular EFC basketball tournament.
“This is a milestone for the entertainment fraternity in the country and the East African region as a whole.
It will revolutionise the way we perceive and treat entertainment in the country, a sector that has the biggest potential in terms of economic growth in the country.
It will be an employment creation platform for many youths and a voice for many who have been craving for a platform as this,” Maurice Okoth told MondayBlues shortly after the launch.
“TV cosmopolitan will be airing entertainment events live, starting with the EFC tournament, a charity competition that has attracted almost all basketball teams in the city since it was launched about three years ago,” he added.
Among those who attended included singers Nameless, Kenzo, Didge, Big Pin, Nonini and Nanaa, popular TV hosts and showbiz acts like Shaffie Weru, Big Ted and Big Kev and a host of advertising companies.