Hit makers, The Kansoul, renewed their partnership with a liquor brand as its Brand ambassadors for another year in another show of the growing stature of the Kenyan creative industry.
The trio of Madtraxx, Mejja and KidKora signed up with brand last year and has since headlined shows for the brand and participated in consumer engagement events.
“We are pleased to be renewing our engagement with the Kansoul. In the last one year of our engagement, the idea of ‘Get the Party Started’ has been re-imagined through their infectious vibe,” said Nyawira Kariuki, Head of Marketing at Africa Spirits Limited (ASL).
Through their style of music, the Kansoul has made a name in the Kenyan music scene since 2004.
“Our partnership with the Kansoul offers us insight into the culture and lifestyle of our target consumer thereby enabling us to serve them better and we have seen this with the tremendous growth of our new products since we introduced them last November under the theme ‘what’s your flavor,” said Ms. Nyawira.
This year, the partnership will advance to the next level and will see the brand ambassadors support responsible drinking initiatives, career guidance and youth mentorship initiatives.
“We are excited with this partnership as we will be impacting our fans more meaningfully through networking and mentorship opportunities,” said Majja