SHARE

February is commonly known around the world as the month of love, but, in Kenya this year, the love is about to get blazed up with a new reality TV show featuring former radio queen Caroline Mutoko and the often suited up celebrity rapper, King Kaka.

In a blazing hot event that went down last evening at the iHub, the Blaze ‘Be Your Own Boss (BYOB) show meant for Kenya’s youth was officially launched.

    L-R: Trushar Khetia, Caroline Mutoko, and Kevin Ombima (King Kaka)

The show is a youth entrepreneurship reality series featuring 12 contestants who will battle it out for a prize of Ksh 5 million.

At the launch, the show’s judges: Caroline Mutoko, Trushar Khetia and Kevin Ombima also known as King Kaka, were unveiled alongside the 12 contestants.

Blaze BYOB, a youth oriented platform, has been running mentorship events dubbed ‘Blaze summits’, across different parts of Kenya including Eldoret, Thika, Nakuru, Nairobi, Mombasa and Kisumu.

 More than 44,000 youth attended and participated in the Blaze summits, after which 778 auditioned for the show, and the outcome of the rigorous interview process saw 12 contestants selected for the reality show.

The reality series will air every Monday on KTN for 8 weeks from 8pm to 9pm, starting from the February 6, 2017.

Joe Munene, Managing Director Broadcasting services – Standard Group and Sylvia Mulinge, Director – Consumer Business Unit, Safaricom (hivisasa.com)

The winner will go home with Ksh 5 million, inclusive of Ksh 3 million in cash and Ksh 2 million in support in the areas of mentorship, business and financial advice.

The twelve contestants include Catherine Akoth, Paul Zakaria, David Kimani, Samuel Muraguri, Susan Mueni, Keith Asumba, Susan Maina, Lynnette Achieng, Vivian Nekesa, Wayne Ochieng, Joseph Mugweru, and Vinesenciah Gisore.

The 12 contestants who will battle it out for Ksh 5 million pose with Safaricom CEO Bob Collymore, and judges (image: Blaze)

BLAZE is a Safaricom brand launched in May 2016, geared towards the youth aged between 10 and 26, and has more than 1 million subscribers to date.

Comments

comments