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Safaricom (NSE: SCOM) has today launched an innovative product named ‘FLEX’ that gives customers freedom to choose how they allocate airtime for calls, SMS or data services, in line with customer feedback.

Currently, Safaricom customers purchase bundles or airtime in fixed amounts, which are mostly pre-determined.

Upon signing up for the new service, customers will be able to convert their regular Safaricom airtime into ‘FLEX’ units, which will they will be able to use to gain 35 per cent savings on calls, SMS or data. The new offering will allow ‘FLEX’ customers to earn loyalty points every time they send above Shs 100 on M-PESA.

“As part of our strategic objective of putting the customer first, we are designing and delivering products and services that meet the exact needs of our different customer segments. With ‘FLEX’, we are offering freedom and flexibility to our customers to navigate across our different products without restrictions,” said Bob Collymore, CEO, Safaricom.

Customers have three options when they sign up for FLEX – Daily FLEX for Sh99 offering 115 FLEX Units; Weekly FLEXfor Sh599 offering 700 FLEX Units; and Monthly FLEX at Sh2,499 that is valid for 30 days and offers 3,100 FLEX Units.  Customers can roll over any unused FLEX units by renewing their existing FLEX bundles before expiry.

Each FLEX unit is worth 3MB of data, or a 20 seconds call, or three SMS. Customers with an active FLEX plan will earn 3 free FLEX units every time they send money on M-PESA (except for transactions that are below Sh100).

All Safaricom customers can access the FLEX proposition using the short code *100# for pre-paid customers and *200# for Postpaid customers or by visiting their nearest Safaricom outlet.

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